Ad policy and advertiser terms

Last updated 6 November 2026.

Ember is run by EmberVideo Ltd, a company registered in England and Wales (company number 17563560). Our registered office is Unit 13, Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom. Contact: ads@e-mbr.uk.

1. Who can advertise

• Real businesses and sole traders. We check your business before your ads can run.
• You must be 18 or over and allowed to act for the business.
• One advertiser account per business. Keep your details up to date. Changing them sends your account back for checking.

2. What your ad must be

• Legal in the UK, and in line with the UK Code of Non-broadcast Advertising (the CAP Code). Ads must be legal, decent, honest and truthful.
• Clear about who you are. Your business name is shown on every ad.
• A video of up to 60 seconds, portrait (9:16) is best, with a headline of up to 60 characters and an optional extra line of up to 120. Or a banner image of 1280 x 200 pixels. Either way, a link starting https://.
• The link must go to your own site, and to what the ad is about.
• You must own, or have permission for, everything in it: music, footage, logos and people.

3. Not allowed

• Gambling, betting, lotteries and prize draws
• Crypto, trading, investments, "get rich quick" and loans or debt help
• Alcohol, tobacco, vapes and nicotine products
• Drugs, prescription medicines and "legal highs"
• Weight-loss claims, cosmetic surgery, and health claims you cannot prove
• Dating and adult content, or anything sexual
• Weapons, ammunition and fireworks
• Political and campaigning ads
• Anything misleading, hateful, shocking, or that copies another brand

We may refuse or remove any ad, at any time, even if it is not on this list. If we remove an ad that has not run yet, you are not charged for it.

4. How buying works

• Choose a full-screen video ad or a banner, and where it shows: anywhere, or only next to videos in the categories or with the hashtags you choose.
• Set the most you want to spend. You pay a fixed price per 1,000 views, shown before you buy, and the ad stops when your spend is used up.
• A view is charged after 2 seconds on screen for a video ad, 1 second for a banner. The same person is charged at most 3 times an hour for your ad, at least 15 minutes apart.
• You can pause and restart any time. Unspent money can be refunded - email us.

5. Paying

• Paid up front. If you choose bank transfer, we email an invoice with our bank details. Your ad starts once it is paid and approved.
• Prices are in pounds sterling.
• You can pay by bank transfer, or by card through Stripe. We never see your card number.

6. What you get

• Your ad is shown marked "Sponsored", next to the videos you chose.
• We do not promise a number of views. Audience figures are past averages, not a forecast.
• Results show views, people reached and clicks. A click is counted when someone taps Learn more or the banner.
• Money spent on views already shown is not refundable.

7. Privacy

We never show advertisers who watched an ad, and we never follow people off Ember. You see totals only. Ads are chosen by what is being watched - its category and hashtags - never by personal details. See our privacy policy.

8. Responsibility

• You are responsible for your ad and the page it links to. If someone makes a claim against Ember because of your ad, you cover it.
• Ember is not responsible for lost profits or business. Our total liability for an ad is what you paid for it. Nothing here limits liability that the law does not allow us to limit.
• We may suspend an advertiser who breaks this policy.

9. Changes and law

We may update this page. Changes do not affect ads already paid for. These terms are governed by the law of England and Wales.